Today, with the vast proliferation of DSL / CABLE speed Internet access in the United States and Europe, online video is becoming a common addition to many web sites. Using the latest web video technology to generate more sales leads is a natural marriage.
Web based video took a giant leap forward a couple of years ago with the advent of Macromedia's Flash Video. The reason this format of video is so superior to the alternatives is NOT the quality of the video - but the ease in which the format is played on a variety of computer systems without the need for additional software. Web video was always difficult to implement prior to Flash video. A web developer was never sure what format to serve the video in. Most video formats required the end user to install a software download prior to viewing. Flash video is seen by 95% of all web users without additional installations! |
Most of our clients contract us for BOTH their creative development and their email media buy. The process usually involves most of the following steps:
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to promote your product or service. Each of our lead capture pages houses an eye catching graphic, an embedded online video, and a simple info capture form. Online videos extolling the features and benefits of your offer can generate as many as FIVE TIMES MORE SALES LEADS for your offer than a static page. People love to watch videos instead of having to read.
